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Yeri Cho is an Associate Professor in the Department of Management and Leadership at the College of Business. She holds a Ph.D. in Business Administration from the USC Marshall School of Business and an M.S. in Management Science and Engineering from Stanford University. Before joining academia, she worked as a management consultant at IBM Global Business Services. Dr. Cho’s current research interests include entrepreneurship and negotiation. She has published articles in top-tier journals such as the聽Journal of Applied Psychology聽and the聽Journal of Experimental Social Psychology. Her work has been featured in numerous media outlets, including聽Forbes,The Wall Street Journal, and聽The New York Times.